Bringing years of experience in social media, marketing/promotions and public relations to the table, I combine contemporary with traditional strategies to provide an effective way to communicate your message to the public. I completed undergraduate studies at the University of Alabama at Birmingham (Broadcasting/Political Science) and received a Masters from Texas Southern University (Radio/TV/Film). This is where I began work for brands such as, Red Bull, Stella Artois and Sprint in marketing/promotions.
My work as a writer began at the Kaleidoscope newspaper, then I was published in The Birmingham News, contributed to The Birmingham Times and served as a blogger for Urbanham.com as digital media was taking shape. While in Houston, I produced inspirational programming for the Rejoice! Television Network, worked on the production teams of America’s Got Talent, Karaoke Battle USA and Great Day Houston and co-produced various hip-hop television productions. Involvement with entertainment continues with my service as Digital Editor of MyHoustonGOSPEL.com and MyBirminghamGOSPEL.com. Other industry experience includes being a voting member of the GRAMMY Recording Academy .
I later managed social media for the National Office of the NAACP’s 13 platforms, including the nationally televised Image Awards while living in Washington D.C.
I’m also a Google fanatic, attending the Google for Media Summit in New York City and named one of their Washington, DC City Experts. All of these diverse experiences are the ingredients for a unique and well-versed digital professional.
PUBLIC RELATIONS: Press release creation and distribution, web development, securing press in print, TV, radio and online, spokesperson for brand.
MARKETING/PROMOTIONS: Email marketing campaigns, branding/logo creation, social media campaigns, internet advertising and field marketing.
DIGITAL MEDIA: Internet content creation (interviews, promotional videos, blogging), music video consultation.
B. McCoy Productions is the administrator of two niche entertainment websites, MyHoustonGOSPEL.com & MyBirminghamGOSPEL.com. They feature exclusive content from artists in their respective areas. Both of these sites provide advertising opportunities within artists and companies’ budgets.