NLADA: #AStandforRacialEquity – An Organic Campaign

Overview: The National Legal Aid & Defender Association (NLADA) is America’s oldest and largest nonprofit association devoted to excellence in the delivery of legal services to those who cannot afford counsel. They provide advocacy, guidance, information, training and technical assistance for members of the equal justice community, especially those working in public defense and civil Read more about NLADA: #AStandforRacialEquity – An Organic Campaign[…]

B. McCoy Productions, Nominated for ‘2020 Rhythm of Gospel Award’

  We’re nominated for a 2020 Rhythm of Gospel Award for Gospel Internet Promotion Group of the Year. The Rhythm Of Gospel Awards is hosted by The National & Independent Gospel Music Association (N.I.G.M.A.). As one of the top awards shows in the genre, it awards outstanding contributions toward the betterment and advancement of the community. During 2019, we promoted Billboard releases Read more about B. McCoy Productions, Nominated for ‘2020 Rhythm of Gospel Award’[…]

Social Media - Invite

I Would Love To Share the Digital Gospel With You

I have been working within the digital space creating content since it became a thing. Now, I want to share with you what I’ve learned. Every social media manager, web editor, digital manager, online producer or blogger has a different story. I would love to share my diverse experiences during your event or with your Read more about I Would Love To Share the Digital Gospel With You[…]

#ImageAwards: Covering a Live Event as a One-Man Band

Recognized as the nation’s preeminent multicultural awards show from an African American perspective, the NAACP Image Awards, celebrates the outstanding achievements and performances of people of color across more than 80 competitive categories spanning film, television + streaming, music, literature, and podcasts. In 2014 and 2015 I managed digital media for this event. It involved live-tweeting Read more about #ImageAwards: Covering a Live Event as a One-Man Band[…]

Social Media - Stress

Four Things Your Social Media Manager Wants You To Know

I’m going to give it to you straight, so be prepared. There are many hats your resident social media manager wears in the office or when telecommuting. Here are a few things he or she probably want you to know but may be afraid to tell you. 1. Social media is not a bulletin board. Read more about Four Things Your Social Media Manager Wants You To Know[…]

Web Spy at Work

You Are Being Watched–Stay Off The Internet At Work

There I was, a fresh-faced, newly graduated worker at one of the largest insurance companies in the country. I was finally able to wear a dress shirt and tie, something I wanted to do since graduating from college. Within the first six months, I made a huge mistake–unknowingly. Facebook was still new, I was one Read more about You Are Being Watched–Stay Off The Internet At Work[…]

NAACP: #BornSuspect Campaign Launched, Project Managed

I had the opportunity to manage the production of this campaign video against racial profiling with Truxton Creative in Washington, DC. The shoot was held at the historic Thurgood Marshall Center YMCA gymnasium, Sept. 2014. People from all backgrounds and ethnicities took part in the production, taking a full day to get this 1:50 minute Read more about NAACP: #BornSuspect Campaign Launched, Project Managed[…]

Jeremy Wallace & Elevated Praise: Building Awareness Online for Independent Artists

Jeremy Wallace & Elevated Praise is an independent inspirational group based in Birmingham, AL that was seeking more online engagement and awareness around their band in 2013. Their campaign was executed for seven months across email marketing, social and online news media. Email marketing distribution focused on their single releases online, booking, and important dates Read more about Jeremy Wallace & Elevated Praise: Building Awareness Online for Independent Artists[…]