Category: Portfolio

NLADA: #AStandforRacialEquity – An Organic Campaign

Posted on by bmccoynet

Overview: The National Legal Aid & Defender Association (NLADA) is America’s oldest and largest nonprofit association devoted to excellence in the delivery of legal services to those who cannot afford counsel. They provide advocacy, guidance, information, training and technical assistance for members of the equal justice community, especially those working in public defense and civil Read more about NLADA: #AStandforRacialEquity – An Organic Campaign[…]

#ImageAwards: Covering a Live Event as a One-Man Band

Posted on by bmccoynet

Recognized as the nation’s preeminent multicultural awards show from an African American perspective, the NAACP Image Awards celebrates the outstanding achievements and performances of people of color across more than 80 competitive categories spanning film, television + streaming, music, literature, and podcasts. In 2014 and 2015, I managed digital media for this event. It involved covering Read more about #ImageAwards: Covering a Live Event as a One-Man Band[…]

NAACP: #BornSuspect Campaign Launched, Project Managed

Posted on by bmccoynet

I had the opportunity to manage the production of this campaign video against racial profiling with Truxton Creative in Washington, DC. The shoot was held at the historic Thurgood Marshall Center YMCA gymnasium, Sept. 2014. People from all backgrounds and ethnicities took part in the production, taking a full day to get this 1:50 minute Read more about NAACP: #BornSuspect Campaign Launched, Project Managed[…]

Jeremy Wallace & Elevated Praise: Building Awareness Online for Independent Artists

Posted on by bmccoynet

Jeremy Wallace & Elevated Praise is an independent inspirational group based in Birmingham, AL that was seeking more online engagement and awareness around their band in 2013. Their campaign was executed for seven months across email marketing, social and online news media. Email marketing distribution focused on their single releases online, booking, and important dates Read more about Jeremy Wallace & Elevated Praise: Building Awareness Online for Independent Artists[…]

MusicWorld Entertainment: Radio Feature – Le’Andria Johnson

Posted on by bmccoynet

This story was produced into a broadcast quality, podcast-ready audio feature with national recording artist Le’Andria Johnson for MusicWorld Entertainment. Production included interviewing and editing audio. Le’Andria discussed her place in the music industry, and her new project. This feature was recorded at the House of Dereon in Houston, TX on set at the video shoot for “My Read more about MusicWorld Entertainment: Radio Feature – Le’Andria Johnson[…]

Stage Farm Magic City Classic: Social Media Support – Engaging During a Live Event

Posted on by bmccoynet

  The Magic City Classic is the largest historically black college and university (HBCU) football game in the country. I provided social media support and live photography for the event in 2011 and 2012. The activation included three events at four sites during two days in Birmingham, AL. Created a landing page to curate on-site photographs during the Read more about Stage Farm Magic City Classic: Social Media Support – Engaging During a Live Event[…]

Habitat for Humanity home paid

KUHF Newslab: Radio Feature – Habitat for Humaity’s First Payoff in Houston

Posted on by bmccoynet

This feature was written and produced for the KUHF Newslab in Houston, TX. On Wednesday, Howard, 72, was honored as the first Houston resident to buy a Habitat for Humanity home — and to successfully pay off the mortgage. Surrounded by a fraction of her family, which includes 27 grandchildren and 56 great-grandchildren, a tearful Read more about KUHF Newslab: Radio Feature – Habitat for Humaity’s First Payoff in Houston[…]