Tag: social media

NLADA: #AStandforRacialEquity – An Organic Campaign

Posted on by bmccoynet

Overview: The National Legal Aid & Defender Association (NLADA) is America’s oldest and largest nonprofit association devoted to excellence in the delivery of legal services to those who cannot afford counsel. They provide advocacy, guidance, information, training and technical assistance for members of the equal justice community, especially those working in public defense and civil Read more about NLADA: #AStandforRacialEquity – An Organic Campaign[…]

Web Spy at Work

You Are Being Watched–Stay Off The Internet At Work

Posted on by bmccoynet

There I was, a fresh-faced, newly graduated worker at one of the largest insurance companies in the country. I was finally able to wear a dress shirt and tie, something I wanted to do since graduating from college. Within the first six months, I made a huge mistake–unknowingly. Facebook was still new, I was one Read more about You Are Being Watched–Stay Off The Internet At Work[…]

NAACP: #BornSuspect Campaign Launched, Project Managed

Posted on by bmccoynet

I had the opportunity to manage the production of this campaign video against racial profiling with Truxton Creative in Washington, DC. The shoot was held at the historic Thurgood Marshall Center YMCA gymnasium, Sept. 2014. People from all backgrounds and ethnicities took part in the production, taking a full day to get this 1:50 minute Read more about NAACP: #BornSuspect Campaign Launched, Project Managed[…]

Jeremy Wallace & Elevated Praise: Building Awareness Online for Independent Artists

Posted on by bmccoynet

Jeremy Wallace & Elevated Praise is an independent inspirational group based in Birmingham, AL that was seeking more online engagement and awareness around their band in 2013. Their campaign was executed for seven months across email marketing, social and online news media. Email marketing distribution focused on their single releases online, booking, and important dates Read more about Jeremy Wallace & Elevated Praise: Building Awareness Online for Independent Artists[…]

Stage Farm Magic City Classic: Social Media Support – Engaging During a Live Event

Posted on by bmccoynet

  The Magic City Classic is the largest historically black college and university (HBCU) football game in the country. I provided social media support and live photography for the event in 2011 and 2012. The activation included three events at four sites during two days in Birmingham, AL. Created a landing page to curate on-site photographs during the Read more about Stage Farm Magic City Classic: Social Media Support – Engaging During a Live Event[…]