Stage Farm Magic City Classic: Social Media Support – Engaging During a Live Event



magic city classic

The Magic City Classic is the largest historically black college and university (HBCU) football game in the country. I provided social media support and live photography for the event in 2011 and 2012. The activation included three events at four sites during two days in Birmingham, AL.

  • Created a landing page to curate on-site photographs during the event.
  • Provided social media engagement, featuring best-dressed and engaging moments across Twitter and Facebook.
  • Provided 300+ photos to the client from the live event for future use across platforms.

Results overview:

  • Live social media interactions during events increased reach by over 20,000.
  • Followers increased by 11% during the game due to increased audience interaction.